Social Media Specialist:

Charlotte North Carolina

Corning is one of the world’s leading innovators in materials science. For more than 160 years, Corning has applied its unparalleled expertise in specialty glass, ceramics, and optical physics to develop products that have created new industries and transformed people’s lives.

Corning succeeds through sustained investment in R&D, a unique combination of material and process innovation, and close collaboration with customers to solve tough technology challenges.

Our Optical Communications segment has recently evolved from being a manufacturer of optical fiber and cable, hardware and equipment to being a comprehensive provider of industry-leading optical solutions across the broader communications industry.This segment is classified into two main product groupings – carrier network and enterprise network. The carrier network product group consists primarily of products and solutions for optical-based communications infrastructure for services such as video, data and voice communications. The enterprise network product group consists primarily of optical-based communication networks sold to businesses, governments and individuals for their own use.

The PR and Social Media Specialist will develop engaging content for our social media channels to advance the Corning Optical Communications brand. Working with the PR and Social Media Manager and other colleagues on the global communications team, you will expand Corning Optical Communications’ social media impact by growing its following and deepening its engagement with audiences. Come prepared with innovative thinking that offers new ideas and perspectives on how to help move the Corning Optical Communications brand forward!

Key Responsibilities: 

  • Develop high-impact content for Corning Optical Communications’ social media channels, with timely, engaging posts tailored for specific audiences. 
  • Working with the PR and Social Media Manager and other colleagues in global communications and marketing, assist in creating high-value brand journalism content that can be leveraged on our social channels. 
  • Deepen Corning Optical Communications’ social media presence by expanding our reach into other social platforms in line with strategic goals.
  • Assist in planning and executing real-time social media posts from Corning-sponsored public events.
  • Engage with audiences on our social channels, commenting in the Corning voice, monitoring comments and directing them through appropriate channels for follow-up as needed.
  • Understand what’s trending on social media, particularly in the technology sector, and identify ways for Corning Optical Communications to engage in the conversation.
  • Maintain master calendar of social media posts, including paid and organic content, working with colleagues in global communications and marketing. 
  • Use analytics to assess effectiveness of content and grow our social media audiences.
  • Working with colleagues on the communications team, assist with preparing press releases as needed.

Required Competencies: 

  • Accomplished social media specialist with strong track record of managing social channels for one or more brands. 
  • Clear and accessible writing style. Ability to present a brand’s story to the public in an engaging, professional voice. 
  • Impeccable communication skills.
  • Exceptional copy editing and proofing skills.
  • Ability to distill complex technology concepts into easy-to-understand language. Experience working with technology brands a plus.
  • Comfortable engaging in the social community, by commenting, liking and sharing posts as appropriate.
  • Ability to identify what’s trending – or about to trend – on social media, particularly as it relates to the technology sector.

Business Skills: 

  • Cross-functional team experience.
  • Ability to manage an editorial calendar.
  • Project management experience a plus.

Soft Skills

  • Strong interpersonal and management skills; diplomatic and resourceful.
  • Ability to multitask and work under tight deadlines.
  • Ability to work efficiently under pressure in an environment of constant change and shifting priorities.
  • Meticulous attention to detail, and strong preparation and organizational skills.
  • Understanding of what it takes to build, nurture and maintain a strong brand. Knowledge of social media best practices.
  • Ability to develop and maintain relationships internally and externally; collaborative and inclusive; work independently.

Education Requirements:

  • Bachelor’s degree, preferably in marketing, public relations or communications.

Experience Requirements

  • 3-5 years of experience in public relations and social media. Agency experience a plus.

We prohibit discrimination on the basis of  race, color, gender, age, religion, national origin, sexual orientation, gender identity or expression, disability, or veteran status or any other legally protected status.

Basic Qualifications