Ananth Vijaykumar

Skills

Core Skills and Expertise
Therapeutic Areas: Oncology | Vaccines |Infectious Disease | B2B Health Tech
Brand & Marketing Strategy: Integrated Brand Planning (IMP) & Strategy | Drug Product Launch | Lifecycle Management
Omnichannel & Digital: HCP/ HCC Omnichannel Orchestration | DTC/ DTP | Go-to-Market Strategy & Execution | Demand Generation | Customer Acquisition & Retention | Patient Journey | Email, SEO, Social Media, Paid, Owned & Earned Media
Compliance & Regulatory: MLR Review | Promotional Review | FDA/ FTC Guidelines Adherence | GDPR | CAN-SPAM | Corporate Brand Compliance | PII Audit
Analytics & Reporting: KPI Development | C-Suite Reporting | Campaign Performance Optimization | BI & Analytics
Leadership: Cross-Functional Teams (30+) | Agency & Vendor Management | P&L ownership (agency-side) | Budget Accountability | Agile Programme Management | C-Suite Influencer.

Tools and Platforms
Marketing Automation: Salesforce Marketing Cloud (SFMC), HubSpot, Oracle Eloqua
Pharma & Compliance Tech: Veeva PromoMats (DAM), MLR/ Promotional Review Workflows, WorkFront
CRM: Salesforce Sales Cloud, Salesforce Service Cloud, Zoho, Sage, MarketPoint
Analytics & BI: Google Analytics 4, Datorama, Tableau, Power BI, Qlik
Program/ Project Management & Collaboration: JIRA (Agile/ Scrum), Confluence, Mural, HP ALM Test Suite
Other: MS Office Suite, WordPress CMS, Social Studio, Facebook Ads Manager.

About

I am a data-driven, AI-enabling and strategic yet empathetic marketing leader who has extensive experience delivering complex marketing technologies for multi-year pharma campaigns, primarily with Salesforce Marketing Cloud. I have delivered sophisticated and bespoke marketing consulting for a wide range of clients.

I have led a highly successful and lauded multi-year agile omnichannel marketing program for a Fortune 500 Pharma, delivering several global omnichannel drug product campaign launches and transformative marketing projects to great acclaim from global executive for C-Suite leaders, frontline marketing teams and technical/ domain experts. From deep data-driven operations to expansive storytelling leadership, I have delivered complete omnichannel orchestration covering all required disciplines of marketing.