Product Consultant Principal Job:
Blue Cross and Blue Shield of Minnesota

22600-en_US
Blue Cross and Blue Shield of Minnesota
Eagan Minnesota
Healthcare
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Description

About Blue Cross



At Blue Cross and Blue Shield of Minnesota, we are developing industry-leading strategies every day that make a healthy difference in people’s lives. Blue Cross has a legacy of improving health through innovation because we believe that everyone should have the opportunity to live the healthiest life possible. Chartered in 1933 as the state’s first health plan, we’ve been serving the health care needs of Minnesotans for more than 80 years.



Blue Cross supports you with competitive pay and a comprehensive benefits package. Many Employee Resource Groups are active in the company, promoting inclusion and helping us meet the diverse needs of our workforce and our members. Join us, and enjoy a work environment where all employees are respected and valued — a workplace honored with a perfect score on the Human Rights Campaign Corporate Equality Index for 2017. Find your place at a company that cares.



 


Description Summary

This position is responsible for providing leadership, planning, strategic direction, and delivery for a product line within a commercial markets segment or line of business (including Health and Wellness) or affiliated companies. The goals and results will align with their portfolio manager's overall segment goals in order to achieve enrollment, revenue and profit performance and business results. This person will be responsible for working with the key internal teams (including sales, underwriting, actuarial, operations, channel, marketing communications, finance, IT, etc) to drive the product plan development and delivery. This will include, but not be limited to, driving market insights, product lifecycle management, market planning, performance monitoring, pricing, and strategic integration.


Accountabilities


  1. Leads the strategy and delivery for a product line within a commercial markets segment. Develops the strategies, plans, and tactics to drive profitable customer acquisition and retention which align with their portfolio manager’s overall segment goals to achieve enrollment, revenue and profit performance and business goals.

  2. Advances an integrated approach to identification and resolution of market trends in collaboration with Sales, Market Research, Marketing Communications, Customer Experience and other functional areas. Drives the discovery and validation of market problems and opportunities (both existing and future customers) and translates these to opportunities for the product line – re-stages, new offerings, or new niche markets.

  3. Directs the product line lifecycle management and is responsible for the successful delivery, including re-stages, new offerings, and retirement of existing products, to meet the overall needs of the market and achieve the business and financial objectives.

  4. Leads the planning and execution with the integrated business design teams and the technical product managers to ensure that the product lines continue to evolve to create market differentiation and are executed in a seamless manner with operations and technical teams.

  5. Monitors and evaluates the product line performance including market share, profitability, growth, customer feedback and competitive insights.

  6. Advances strategies that support the overall segment plan, sector plan and corporate initiatives including health improvement, lowering healthcare costs and increasing individual engagement.

  7. Provides leadership to shape the work of their product line steering teams to support the overall segment goals ( these teams in include sales, channel, marketing, research, underwriting and operations).

  8. Maintains close relationships with the market (through customers, brokers, agents, and consultants,) to inform opportunity areas. This includes identification of enhanced customer segment insights target (their unmet needs, and strategies to address these needs) and implications for the product lines.

  9. Determines opportunities and strategies to buy/build/partner decisions to advance the overall product line.


Requirements


  • Bachelor's degree and a minimum of 7 years work experience in the healthcare, sales, marketing, sales operations or related field or 7 years of related work experience in lieu of a degree.

  • 3 years experience managing complex projects involving multiple team members and including task assignment, working with key customers (internal or external), managing teams and customer relationships and managing project deliverables. 

  • Excellent product line management skills and supporting project management skills.

  • Strong strategic thinking, analytical, innovation, financial and decision making skills. 

  • Exceptional written and verbal communication skills; proven ability to communicate and collaborate with multiple audiences (internally – various levels of management; externally – healthcare professional, business people, and consumers).

  • Proven experience in developing and executing winning product plans to deliver corporate objectives.

  • Skilled at managing products through stage gate development process.

  • Ability to drive results in a complex, often ambiguous, environment.

  • Proven experience in managing products in a highly regulated environment while meeting overall corporate objectives.

  • Self-directed, ability to manage multiple tasks and projects in a timely manner.

  • Self- directed to expand industry best practices to extend to BCBSMN.

  • Overnight travel is required infrequently.


Preferred Requirements


  • Product management discipline expertise preferred (ex. Pragmatic Marketing).


FLSA Status

Exempt

Blue Cross Blue Shield of Minnesota is an Equal Opportunity and Affirmative Action employer that values diversity. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on race, color, creed, religion, sex, national origin, genetic information, marital status, status with regard to public assistance, disability, age, veteran status, sexual orientation, gender identity, or any other legally protected characteristic.



Make a difference



Thank you for your interest in Blue Cross. Be part of a company that lets you be you — and make a healthy difference in people’s lives every day



Blue Cross is an Equal Opportunity and Affirmative Action employer that values diversity. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on race, color, creed, religion, sex, national origin, genetic information, marital status, status with regard to public assistance, disability, age, veteran status, sexual orientation, gender identity, or any other legally protected characteristic.



Blue Cross® and Blue Shield® of Minnesota and Blue Plus® are nonprofit independent licensees of the Blue Cross and Blue Shield Association

Basic Qualifications
Requirement