Marketing Communications Specialist:
Corning

17722-en_US
Corning
Corning New York
Healthcare
Description

Corning is one of the world’s leading innovators in materials science. For more than 160 years, Corning has applied its unparalleled expertise in specialty glass, ceramics, and optical physics to develop products that have created new industries and transformed people’s lives.

Corning succeeds through sustained investment in R&D, a unique combination of material and process innovation, and close collaboration with customers to solve tough technology challenges.


Corning’s Glass Technologies segment manufactures chemically strengthened cover glass, such as Gorilla® Glass® for the consumer electronics market and glass substrates for active matrix liquid crystal displays (“LCDs”) that are used primarily in LCD televisions, notebook computers and flat panel desktop monitors.

 

PURPOSE OF POSITION

  • Develop and implement internal and external communications programs in support of the Corning Glass Technologies (CGT) sector.
  • Coordinate closely with the CGT senior marketing communications specialist supporting Advanced Optics – a business unit within CGT – and serve as liaison to customers and cross-functional groups. 

 

DELIVERABLES

  • Develop and implement an annual marketing communications plan in support of the business’ strategy and objectives.
  • Generate content as needed for web applications, social media, leadership platforms, employee communications, and other internal and external channels.
  • Coordinate with CGT business unit leaders and product line managers to ensure communications programs are achieving metrics for annual plans and projects.
  • Collaborate with Corning Corporate Communications to ensure strong linkages with CGT marketing communications on shared activities.
  • Contribute to CGT internal communications assignments, including multimedia content development and executive communications.

 

RESPONSIBILITIES 

  • Coordinate a full range of promotional tactics to build and maintain awareness of the Advanced Optics product portfolio’s value proposition among target audiences.
  • Maintain repository of approved messaging content to be shared with the business and with the rest of the CGT marketing communications team
  • Support the CGT marketing communications lead for Advanced Optics

 

TRAVEL: Less than 20%

 

CORE COMPETENCIES

  • Excellent written and verbal communications skills
  • Highly proficient in Microsoft Office suite
  • Strong skills in managing projects, setting priorities and staying organized to keep on top of multiple projects and meet aggressive deadlines
  • Collaborative work style and organizational savvy
  • Sound decision-making skills
  • Technical aptitude applied to product understanding
  • Self-motivated    

 

REQUIRED EDUCATION & EXPERIENCE

  • Bachelor’s degree in communications, public relations, marketing, or other related field
  • 3-5 year experience in marketing or communications role
  • Experience with web & social media tools

 

We prohibit discrimination on the basis of  race, color, gender, age, religion, national origin, sexual orientation, gender identity or expression, disability, or veteran status or any other legally protected status.

Basic Qualifications
Requirement