Description
This course provides a review of the main marketing trends in
hair care, followed by an analysis of the fundamental
properties of human hair as related to cosmetic treatments. A
thorough review of the foremost raw materials presently used
in the industry will be discussed so that the formulators and
marketing professionals will quickly become familiar with the
products, properties and raw material supplied to the hair care
area of the cosmetic industry. In addition, the main
technologies and challenges relevant to product development
in the areas of shampoos, conditioners, styling products, hair
colorants, relaxers, etc., will be explained. A critical analysis of
the methodology used for claim substantiation in hair care will
also be addressed. An all-participants interactive session has
been developed that is dedicated to the design of typical hair
care products from the knowledge gained within the course.
