Description
The cosmetic industry is going green. To place a personal care product successfully in today’s market requires
more than superior formulation and attractive packaging; the current marketing language in vogue is “green”,
including phrases such as natural, organic, botanical, etc. Factors for successful marketing should take
into consideration the current market trends & demands, regulatory framework & compliance requirements,
scientific learning on performance, efficacy and safety. This 90-minute <b><i>accredited </b></i>online course will provide
a historical background and explain how it leads to today’s vibrant greening of this industry. Also discussed will
be an analysis of the business outlook of the green cosmetic market, consumer behavior research and
proactive business planning strategy.<br><br>
<b><u>Module 1:</u> Global Green Movement</b><br>
? The Meaning of Green<br>
? Historical Origin & Social-Economic Trend<br>
? Global Market & Consumer Behavior<br><br>
<b><u>Module 2:</u> A Brief Overview of the Global Green Legislative Trend</b><br>
? From Chemicals to Cosmetics<br>
? Who’s the Trendsetter<br>
? Current World Regulatory Affairs on Natural & Organics<br><br>
<b><u>Module 3:</u> Product Stewardship Issues & Business Impact</b><br>
? Responsible Sourcing of Green Materials<br>
? Chemico-Phobia<br>
? Concerns Over “Toxic” Cosmetics<br>
? Troubled Water Ahead: The Global Counterfeiting Issues<br><br>
<b>Question and Answer Session</b>
90 Minute Accredited Online Training
90 Minute Accredited Online Training,