Digital Marketing Leader- Pharmaceutical Division:
A-Line Staffing Solutions

1576227738
A-Line Staffing Solutions
Irvine California
Pharmaceutical
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Description

Digital Marketing Leader- Pharmaceutical Division

If interested, please contact Lindsay Kopasz at

Call or Text:

Location:

  • Irvine, California
  • Hybrid

Top 5 Skills

  • Pharma experience (Mandatory)
  • Omnichannel experience in Web, Veeva, HCP Email, Rep Email, Interactive Sales
  • Nice to have: Experience with EyeCare and/or Botox Therapeutic

Qualifications:

  • Bachelor's degree in Business or Marketing with seven to ten plus (7-10+) years of CRM/Digital/omnichannel experience.
  • Demonstrated experience with start-to-finish planning/executing multi-channel digital marketing/CRM programs, including: websites, email, emerging media tactics, mobile (apps/sites/media/SMS), SEO/SEM, social media/social listening
  • Must have thorough understanding of measuring impact of digital/CRM including social analytics, SEO measurement/management, digital/mobile metrics.
  • Strong experience with enterprise CRM/Database/ESP platforms in an operational/executional capacity.
  • Must have experience with personalization, 1:1 approaches/data capture techniques (i.e., email, addressable media, dynamic web), application of legal/privacy terms & conditions.
  • Must have experience identifying and outlining key campaign metrics (KPIs) and building campaign pro-formas/measurement plans/marketing analytics.



Job Requirements:

Job Description:

  • Lead Customer Experience design and digital/omnichannel expertise in support of the Brand team
  • Guide development of impactful and relevant in-field team tools and assets (sales aids).
  • Lead pathfinding brands on proof of concepts/pilots for emerging digital capabilities.
  • Provide brand team support to manage the development and completion of execution plans (timelines) from start to finish for CRM/Digital programs (i.e., Social, email, website touchpoints, etc.).
  • Collaborate effectively in a matrixed environment with Brand Marketing, Creative / CRM / Digital agencies, Media, Market Research, Analytics, Business Technology Solutions (BTS), Sales Operations, and Medical/Regulatory/Legal integrated business partners.
  • Maintain a deep understanding of Brand customer insights, journey and segmentation strategies - and apply them to CRM/Digital campaigns and programs.
  • Lead cross-functional team (Brand/CX/MABI/Agency) to design and implement ideal customer experience aligned to journey phases and strategic messaging strategy.
  • Provide input and inspiration through active participation in the annual brand strategy and tactical planning process.
  • Partner closely with Medical/Regulatory/Legal/Privacy partners to educate, lead and help AbbVie anticipate and balance organizational needs with pilots. Present capabilities and garner buy-in/feedback from senior leadership across various stakeholder functional areas.
  • Troubleshoot roadblocks and identify creative and compliant solutions to facilitate forward motion of new initiatives.
  • Provide CRM/Digital execution and response channel/tactic expertise across all channels (e.g., Email, Web, Mobile Apps, Social, etc.).
  • Develop detailed digital campaign business requirements for patient support services and CRM lead generation, acquisition and retention. (e.g., CRM database management).
  • Collaborate with Brand team to recommend and build feasible campaign and program test & learn plans to inform optimization recommendations. Develop and manage tactic test plans/QC before, during and after campaign launch.
  • Guide creative agencies to ensure the development of relevant, 1:1 creative and messaging, including CRM/Digital marketing best practices.
  • Understand and execute data capture and data privacy (opt management) consistently across all channels.
  • Identify new or unique Brand CRM/Digital data requirements needed for program.

If interested, please contact Lindsay Kopasz at

Call or Text: