Description
Digital Marketing Leader- Pharmaceutical Division
If interested, please contact Lindsay Kopasz at
Call or Text:
Location:
- Irvine, California
- Hybrid
Top 5 Skills
- Pharma experience (Mandatory)
- Omnichannel experience in Web, Veeva, HCP Email, Rep Email, Interactive Sales
- Nice to have: Experience with EyeCare and/or Botox Therapeutic
Qualifications:
- Bachelor's degree in Business or Marketing with seven to ten plus (7-10+) years of CRM/Digital/omnichannel experience.
- Demonstrated experience with start-to-finish planning/executing multi-channel digital marketing/CRM programs, including: websites, email, emerging media tactics, mobile (apps/sites/media/SMS), SEO/SEM, social media/social listening
- Must have thorough understanding of measuring impact of digital/CRM including social analytics, SEO measurement/management, digital/mobile metrics.
- Strong experience with enterprise CRM/Database/ESP platforms in an operational/executional capacity.
- Must have experience with personalization, 1:1 approaches/data capture techniques (i.e., email, addressable media, dynamic web), application of legal/privacy terms & conditions.
- Must have experience identifying and outlining key campaign metrics (KPIs) and building campaign pro-formas/measurement plans/marketing analytics.
Job Requirements:Job Description:
- Lead Customer Experience design and digital/omnichannel expertise in support of the Brand team
- Guide development of impactful and relevant in-field team tools and assets (sales aids).
- Lead pathfinding brands on proof of concepts/pilots for emerging digital capabilities.
- Provide brand team support to manage the development and completion of execution plans (timelines) from start to finish for CRM/Digital programs (i.e., Social, email, website touchpoints, etc.).
- Collaborate effectively in a matrixed environment with Brand Marketing, Creative / CRM / Digital agencies, Media, Market Research, Analytics, Business Technology Solutions (BTS), Sales Operations, and Medical/Regulatory/Legal integrated business partners.
- Maintain a deep understanding of Brand customer insights, journey and segmentation strategies - and apply them to CRM/Digital campaigns and programs.
- Lead cross-functional team (Brand/CX/MABI/Agency) to design and implement ideal customer experience aligned to journey phases and strategic messaging strategy.
- Provide input and inspiration through active participation in the annual brand strategy and tactical planning process.
- Partner closely with Medical/Regulatory/Legal/Privacy partners to educate, lead and help AbbVie anticipate and balance organizational needs with pilots. Present capabilities and garner buy-in/feedback from senior leadership across various stakeholder functional areas.
- Troubleshoot roadblocks and identify creative and compliant solutions to facilitate forward motion of new initiatives.
- Provide CRM/Digital execution and response channel/tactic expertise across all channels (e.g., Email, Web, Mobile Apps, Social, etc.).
- Develop detailed digital campaign business requirements for patient support services and CRM lead generation, acquisition and retention. (e.g., CRM database management).
- Collaborate with Brand team to recommend and build feasible campaign and program test & learn plans to inform optimization recommendations. Develop and manage tactic test plans/QC before, during and after campaign launch.
- Guide creative agencies to ensure the development of relevant, 1:1 creative and messaging, including CRM/Digital marketing best practices.
- Understand and execute data capture and data privacy (opt management) consistently across all channels.
- Identify new or unique Brand CRM/Digital data requirements needed for program.
If interested, please contact Lindsay Kopasz at
Call or Text: