Deputy Director Digital Marketing Analytics:
Bayer AG

Bayer AG
Whippany New
Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change. 


Deputy Director Digital Marketing Analytics 




The primary responsibilities of this role, Deputy Director Digital Marketing Analytics, are to: 


  • Optimize frameworks, methodology and processes:
    • Develop, maintain, and periodically refresh applicable frameworks, methodologies and processes for the tactical optimization of digital and other commercial campaigns; document respectively in reference document;
    • In liaison with brand, digital, and IMCM leadership, set measurement and key performance indicators for digital and related cross-channel spend and ROI optimization;
    • Create standard views and visualization models for brand management decision-making;
    • Identify standards and rules pertaining to acquisition and use of relevant data; align with IT, Data Acquisition and Data Governance functions accordingly;
    • Engage with internal and external stakeholders as recognized expert in pharma digital analytics; periodically determine current trends and new technologies;
  •  Application of Data and Analytics:
    • Leverage commercial data as available through integrated pharma commercial data infrastructure, and as provided directly from agencies or vendors;
    • Manage measurement platforms and tools that provide real time data and analytics solutions to internal and agency stakeholders;
    • Periodically (generally on a monthly basis) update cross-channel trade-off models and optimization options;
    • Use established framework for Pilots & Experiments in testing of digital and other campaign effectiveness;
    • Liaise with digital/marketing agencies in continuously enhancing data flows and data quality;
  • Business Partnering and Team Leadership:
    • Closely liaise with brand management, IMCM and digital transformation leadership, and other Business Insights functions in continuously enhancing digital and other commercial investment effectiveness;
    • Lead discussions around social media and digital analytics, including campaign performance and evaluation;
    • Ensure continuous improvement of department competencies around Cross-channel investment optimization.




Your success will be driven by your demonstration of our LIFE values.  More specifically related to this position, Bayer seeks an incumbent who possesses the following:


Required Qualifications:


  • Bachelor's degree with major in Data Science, Statistics, Economics, Healthcare, Finance, Public Policy, or related, ideally combined with relevant post-graduate degree (Master's/Ph.D.);
  • Strong experience and knowledge of U.S. specialty pharma commercial data, across multiple segments and brands, ideally pertaining to the business, including but not limited to IMS, SourceRx, laptop/iPad detailing, specialty pharmacy data, formulary data;
  • Demonstrated understanding, and use of marketing clouds and digital data technologies (DMPs, Google 360 Suite, digital pixel tracking, site tagging, etc.), as well as technology associated with creating and maintaining a single ID view of the consumer;
  • Experience with mixed media modeling and digital attribution technology such as Google, DoubleClick, IRI, Convertro or Visual IQ and across a wide-range of marketing channels such as SEM, Social, Email, etc.;
  • Experience visualizing multiple disparate data sets into one cohesive digital story;
  • Expertise using tools such as Tableau and/or other data aggregation and visualization tools preferred;
  • Client focus and responsiveness;
  • Strong verbal and written communication skills, as demonstrable in oral management presentations, succinct PowerPoint stories and layout, as well as structured syntheses and recommendations;
  • Effective project management skills as demonstrated by on-time, on-budget project delivery;
  • Demonstrated leadership skills, including team leadership, thought leadership and leadership awareness;
  • Six (6) or more years of overall full-time work experience, of which three (3) or more years of relevant experience in healthcare (incl. pharma) commercial data, analytics, digital AND the most recent three (3) years full-time employed in U.S. healthcare (incl. pharma).

Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and you have the "Passion to Innovate" and the "Power to Change", we encourage you to apply now. To all recruitment agencies: Bayer does not accept unsolicited third party resumes.


Bayer is an Equal Opportunity Employer/Disabled/Veterans

Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.   
Location:United States : New Jersey : Whippany    
Reference Code:14256   
Contact Us
+ 1 888-473-1001, option #5
Basic Qualifications