Customer Business Manager:
Bayer AG

Bayer AG
Chicago Illinois
Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change. 


Customer Business Manager 


The Customer Business Manager position owns all components of selling, business planning, forecasting and trade spending within the assigned customer/portfolio of brands for Bayer Consumer Health. The incumbent is directly responsible for maximizing the four sales controllables; assortment, pricing, promotion, and shelving. The Customer Business Manager is responsible for developing and executing the annual business plan within assigned customer/portfolio of brands. These plans should focus on accomplishing quarterly/annual sales volume with effective and efficient trade execution as well as deliver against long term strategic partnership objectives. They are directly accountable for delivering seamless inmarket execution via monthly forecasting, productive trade promotions, and meeting daily demands of the customer, while managing their trade spending to the allocated budget.




The primary responsibilities of this role, Customer Business Manager, are to: 


  • Be responsible for achieving Bayer volume and KPI objectives through successful sell-in and execution of sales controllables;
  • Own key sales processes & deliverables within assigned customer/portfolio of brands;
  • Lead and executes business-planning sessions by engaging a cross functional team, as appropriate; customer marketing, field sales, sales strategy, marketing, finance, sales ops and e-commerce;
  • Lead and executes all selling presentations within assigned customer/portfolio of brands, engaging cross functional teams, as necessary. Penetrates all levels across the retailer network;

    (VP/Director/CatMgr/Logistics/IT/Merchandising/Retail/Warehouse/Finance/Administrative/Pharmacy/Buyer/Assistants) within the customer organization to cultivate relationships for customer building;

  • Execute monthly forecasting to ensure Bayer meets/exceeds all customer supply metrics. Forecasting includes baseline business, new item pipeline and turn volume, and promotional inventory needs;
  • Manage trade budget and deduction resolution to stay within budgets/estimates (trade budget managed to 1-2% of bottom line total). Use appropriate tools/programs to meet all compliance and audit requirements;
  • Audit and evaluate retail execution to identify opportunities and operational challenges. Provides direction to third-party vendors to optimize retail execution, customer planning, or category management, if applicable;
  • Integrate and analyze multiple data sources to create selling strategies and programs that deliver win-win outcomes through innovation and collaboration with the account team;
  • Collaborate with customer marketing team to develop customer specific shopper marketing and promotional programs in alignment with brand strategies and demographics with a focus on improving

    distribution, merchandising, pricing, and shelving;

  • Develop new item sales plans, strategies and tactics in order to achieve agreed to headquarter and retail objectives. Ensure timely and accurate data analysis for distribution build, promotion evaluation, execution, planning, and development of assigned customer;
  • Align customer specific marketing strategies and tactics that result in actionable sales plans with other area businesses to ensure business alignment with national priorities and sales objectives;
  • Maintain ongoing retail awareness and competitive in-market activity through frequent contact and trips covering each customer in major markets nationally;
  • Effectively manages the development, allocations and residual inventory of all display or customized promotional selling units for the assigned customers;
  • Represent “voice of the customer” within Bayer to drive profitable results and increase awareness to critical customer issues.




Your success will be driven by your demonstration of our LIFE values. More specifically related to this position, Bayer seeks an incumbent who possesses the following:

Required Qualifications:


  • Education: Knowledge equivalent to Bachelor’s degree plus 8 years of progressive sales or relevant experience consumer package goods industry preferred, or equivalent combination of education and/or experience;
  • Leadership skills: Results driven while being able to work well within a matrixed team environment (building strong relationships and showing organizational agility). Able to identify and deliver on external customer and internal partner needs. Track record of delivering results versus plan;
  • Financial acumen: Robust financial management skills to assess promotion effectiveness and continual improvement on ROI's;
  • Industry expertise: In-depth knowledge of individual retailers and overall marketplace. Sales strategy or sales operations experience preferred;
  • Communication skills: Strong communication skills, able to deliver clear and concise presentations, actionable directions.  Demonstrate critical thinking skills through multi-task problem solving, practical judgement and financial analysis; highly organized;
  • Negotiation skills: Experience with one-on-one customer negotiations. Assists with developing win-win solutions to complex situations; proven problem solving skills;
  • Technical skills: Strong analytical capabilities across a variety of data sources and platforms; Functional/technical skills to execute sales planning job; advanced computer literacy skill required, specifically MS Excel and PowerPoint;
  • Must have a Valid Driver’s license and clean driving record;
  • Ability to travel as necessary or required.



Location:United States : Illinois : Chicago    
Division:Consumer Health   
Reference Code:13610   
Basic Qualifications