Consumer Markets Sales Consultant Senior Job:
Blue Cross and Blue Shield of Minnesota

20084-en_US
Blue Cross and Blue Shield of Minnesota
Eagan Minnesota
Healthcare
Description

About Blue Cross



For more than 80 years, Blue Cross and Blue Shield of Minnesota has worked to improve the health of all Minnesotans. As a nonprofit organization, we have a long history of making a healthy difference in people’s lives and of giving back to the communities we serve. In particular, our industry-leading commitment to veterans, service members and their families helped us to be named the first and only Beyond the Yellow Ribbon health plan company in Minnesota.



We make it easy for you to support veterans groups and other community organizations by providing 20 hours of volunteer paid time off each year — in addition to regular paid time off. The dedication of Blue Cross volunteers has earned us recognition for running one of the most successful corporate food drives in the state; donating nearly 1,500 volunteer hours at Habitat for Humanity worksites; and growing more than 750 pounds of fresh produce at our onsite Community Giving Gardens. Find your place at a company that cares about veterans, our employees, our members and our communities.


Description Summary

This position leads and participates in the growth of new enrollment for the consumer markets segment. This position develops and maintains relationships via the telephone, community meetings, and other field based activities in order to promote and maximize the sales of all Blue Cross and ancillary line consumer markets segment products.

Accountabilities


  1. Meets sales and sales development goals as assigned by management.

  2. Develop sales strategies to procure sufficient number of referrals and other self generated leads to meet sales targets.

  3. Delivers presentations to groups/individuals to support, educate or enroll into appropriate BCBSMN plans.

  4. As available, responsible for answering and following up on incoming sales calls and emails from prospective customers generated by marketing campaigns.

  5. Identify, develop and maintain contacts/partnerships for community events and targeted community outreach to contribute to the attainment of sales goals.

  6. Maximizes the sale of company products through determining suitability, eligibility and need; explains benefits for appropriate coverage, responds to questions, supplies relevant marketing material and assists with the application process.

  7. Works collaboratively with internal business partners and leadership to ensure BCBSMN initiatives align with sales goals.

  8. Uses lead tracking software to manage prospective enrollee database. Initiates sales calls to individuals who have responded to advertising and direct mail campaigns.

  9. Analyzes benefit trends, the effectiveness of marketing materials and advertising campaigns and makes recommendations to improve the effectiveness of the department.

  10. Participates in developing annual sales plan in order to positively impact sales strategy.

  11. Responsible for strategically developing and implementing our go to market strategy within our community outreach program.


Requirements


  • Bachelor’s degree in communications, business, insurance or healthcare and 5 years of sales experience or 9 years of sales experience in lieu of a degree.

  • 1 year of conducting member facing sales meetings.  

  • Experienced in self generating leads.

  • Ability to organize, prioritize, follow-through on sales process steps.

  • Excellent Presentation skills. Previous/proven success and experience delivering customer/producer communications.

  • Persuasive oral and written communication skills.

  • Ability to mentor sales personnel on sales and relationship management skills.

  • Currently possess or has ability to obtain and maintain a Minnesota Life and Health license within 60 days of hire.

  • Travel as needed.

  • Proven successful sales record.

  • Relationship building skills.


Preferred Requirements


  • Thorough understanding of the health care industry.

  • Entrepreneurial experience.


FLSA Status

Exempt


Blue Cross Blue Shield of Minnesota is an Equal Opportunity and Affirmative Action employer that values diversity. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on race, color, creed, religion, sex, national origin, genetic information, marital status, status with regard to public assistance, disability, age, veteran status, sexual orientation, gender identity, or any other legally protected characteristic.



 



Make a difference



Thank you for your interest in Blue Cross. Be part of a company that lets you be you — and make a healthy difference in people’s lives every day



Blue Cross is an Equal Opportunity and Affirmative Action employer that values diversity. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on race, color, creed, religion, sex, national origin, genetic information, marital status, status with regard to public assistance, disability, age, veteran status, sexual orientation, gender identity, or any other legally protected characteristic.



Blue Cross® and Blue Shield® of Minnesota and Blue Plus® are nonprofit independent licensees of the Blue Cross and Blue Shield Association

Basic Qualifications
Requirement