Brand Manager Job:
Novo Nordisk

Novo Nordisk
plainsboro New Jersey
Requisition ID 54135BR
Title Brand Manager
Job Category Marketing
Job Description

Key member of Brand Team, accountable to assist in the development and implementation of the overall strategy, key strategic imperatives, positioning & messaging for assigned products or a future product launch in order to ensure the achievement of Novo Nordisk P&L goals. Responsible to assist in the development, execution and implementation of brand strategy or launch plan, including annual brand tactical plan while ensuring brand/portfolio alignment with customer segments. Leads cross-functional EBTs for designated brand and interacts extensively with the other functions within Novo Nordisk. Accountable for the implementation of marketing activities for assigned products both marketed and in development, while refining messaging to specific customer segment and ensuring brand alignment of all initiatives with COEs. Works closely with Commercial Effectiveness to establish, own and defend the brand forecast. Develops key messages and positioning for that brand and proactively communicates with Portfolio Leads and others to ensure transparent communications within and outside the department. Works with Portfolio Leads to create Plan of Action (POA) "Call to Action" and Sales Force Launch Program.

Reports to the Senior Director. Works closely with other Brand Managers and other units within Diabetes Marketing and Global Team members. Other internal relationships include relations with Medical, Managed Markets, Regulatory, Sales and Legal personnel, and international colleagues. External relationships include relations with professional services vendors.

Essential Functions
Educator Brand Planning: Accountable to manage the Educator Brand portfolio budget process for designated area - makes sound decisions to optimize spend and ensure that resources are appropriately allocated and quality of services are maintained while costs remain on track and according to budget. Monitors agency expenses by looking for opportunities to maximize value while minimizing agency costs. Follows internal and external procedures in managing contracts. Regularly tracks and reconciles expenses to ensure budget is on track. Assists in developing and coordinating overall Educator Brand plan, ensuring alignment of positioning and messaging with COE’s. Develops and presents compelling plans for management endorsement. Develops and executes marketing plans through the extended team. Develops personal and non-personal Healthcare Professional (HCP) promotional materials collaborates with COE for respective expertise in customer segment. Executes the effective integration of various marketing tactics medical education, advertising, public relations, sales force, patient education, etc. Manages all aspects of the marketing mix including promotion, pricing, distribution, and product developments and/or changes. Works closely with all cross functional areas (for example; medical, field sales, regulatory) to ensure successful development and execution of marketing plans. Works effectively with international colleagues for new product launches.

Brand Team Leadership: Champions the Triple Bottom Line in brand development, strategy and tactical initiatives. Clarifies vision, mission and long-term goals for the cross-functional members. Coordinates a cross-functional team of interdepartmental members for brand activities and assures strategic alignment. Understands Novo Nordisk’s values and their importance to business results.

Market Analyses: Develops and maintains key contacts with different target audiences to fully understand marketplace dynamics. Develops marketing input to extended brand teams Provides guidance to market research plans for assigned products.

Promotions: Selects and manages professional services to create effective launch programs to maximize return on investment. Assists in leading key non-Patient Marketing/HCP RM initiatives as needed by brand team. Assists in other brand functions as needed including special projects and process improvement initiatives. Develops and disseminates promotion and training programs, including coordination of involved external suppliers and agencies, and with input from sales. Develops and implements marketing plan with promotional budget responsibility. Implements promotional tactics within budget parameters. Liaison to other Novo Nordisk Inc (NNI) functions as needed to support brand initiatives. Manages the advertising agency and promotional review system to implement overall campaign elements, educational, promotional and public relations programs.

Physical Requirements
30-40% overnight travel required.


* A Bachelor’s degree or equivalent experience, MBA preferred
* At least five (5) years' sales and/or Brand management/marketing experience within the pharmaceutical industry required
* Planning, Execution and Follow-Up effectively prioritizes and spends his/her time and the time of other on what is important. Develops accurate short and long term plans. Ensures timely execution and follow-up. Meets deadlines. Anticipates problems and roadblocks to avoid crisis management
* The ability to work on cross functional teams

Novo Nordisk is an Equal Opportunity Employer - M/F/Veteran/Disability/Sexual Orientation/Gender Identity.

If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.
Position Location US - Plainsboro, NJ
City Plainsboro
State/Provinces US - NJ
Job/Position Country US

At Novo Nordisk, we know that driving change on a global level and improving treatment outcomes for people with diabetes and other chronic diseases begins here at home. That's why we make an unmatched commitment to our employees, our families and our communities. That means outstanding rewards, industry-leading training programs, and an environment that supports you to achieve your goals at every level. It's all part of the Novo Nordisk Way. It includes our Vision and our commitment to the Triple Bottom Line principle – helping us find the right balance between compassion and competitiveness

With a career at Novo Nordisk, you’ll feel a difference right from the start. It’s a sense of inspiration and mobility that comes from a shared belief in driving positive change for people, families, and communities everywhere. Congratulations on taking your first step!

Novo Nordisk is committed to equal employment opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, physical or mental disability, medical condition, veteran status, genetic information, or any other characteristic protected by federal, state, or local law.

Novo Nordisk will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

If you are interested in applying for employment with Novo Nordisk and need special assistance or an accommodation to use our website or to apply for a position, please call the U.S. Toll Free number at 1-855-411-5290 or click on the following link to submit your request: Please note we do not accept applications for employment or employment related solicitations through this site. If you are requesting special assistance, please specify your request by selecting "Yes" in Question 2 on the site. We will not be able to respond to requests unless you specify the need for special assistance or an accommodation in Question 2. Determinations on requests for reasonable accommodation are made on a case-by-case basis.

Basic Qualifications