Associate Manager, Customer Marketing:
Bayer AG

Bayer AG
Chicago Illinois
Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change. 


Associate Manager, Customer Marketing 




The primary responsibilities of this role, Associate Manager Customer Marketing, are to: 


  • Assist with development and execution of insights-driven, retailer or channel specific shopper marketing programs that align to Bayer’s brand strategies to include, but not limited to:
    • Bayer retailer or channel specific self-care programs and platforms;
    • Retailer-specific themed marketing events as part of their annual planning calendar;
    • Platforms supporting new item launches;
    • Retailer-specific promotions, such as, new store grand openings or seasonal events;
    • Other business building in-store or out-of-store programs that will help to deliver against retailer’s expectations as well as the Bayer sales team’s overall business plan;
  • Work collaboratively with Sales Strategy brand and category teams, Self Care solutions team, Visual merchandising team, Ecommerce/digital team, Shopper/Consumer Insights and appropriate brand marketing associates to support the delivery of high quality, shopper marketing solutions to the market;
  • Support the execution of holistic solutions that intersect Bayer’s and the retailer’s strategies which could incorporate visual merchandising, displays, fixtures, on-line or point of sale components as part of the customer marketing plan;
  • Manage and track all projects to ensure artwork/materials are submitted within retailer/publisher lead times;
  • As appropriate, form a business-building relationship with the retailer marketing and insights key contacts;
  • Monitor, track, evaluate and communicate retailer execution of shopper programs and reports findings to customer marketing team or key stakeholders, as appropriate;
  • Support the consistent execution of requested Bayer brand messaging, equity statements and taglines;
  • Support flawless execution of retailer-specific programs, working closely with the customer marketing and selling teams; appropriately collaborates with internal Sales Strategy, Marketing and Sales Ops team to meet customer requirements;
  • Assist the customer marketing team in their efforts to support the customer selling team to meet annual sales and profit objectives;
  • Attend customer meetings, as appropriate.




Your success will be driven by your demonstration of our LIFE values.  More specifically related to this position, Bayer seeks an incumbent who possesses the following:


Required Qualifications:


  • Education: Bachelor's Degree with a minimum of 6 years of progressive sales  (sales operations, sales analytics, etc) or marketing experience in the consumer packaged goods industry, or Masters Degree with 4 years of progressive sales (sales operations, sales analytics, etc) or marketing experience in the consumer packaged goods industry
  • This should include a minimum of one year of experience building strategic business plans that utilize specific resources (i.e., people, time and money) in the accomplishment of consumer sales volume and profit goals;
  • Financial acumen: Foundational financial management skills in order to assess shopper marketing and merchandising programs;
  • Industry expertise: Basic knowledge of retailer landscape and understanding the impact of their decisions to the total division’s business and other retailers;
  • Communication skills: Solid communication skills, able to develop clear and concise presentations;
  • Good listening skills to ensure customer needs are accurately captured;
  • Negotiation skills: Basic negotiating skills; developing problem solving mindset;
  • Interpersonal skills: Results driven, but able to work well within a team environment;
  • Self-starter and motivated to deliver against requested deadlines; organized, pays attention to detail; customer-focused; shows the ability to manage competing priorities effectively;
  • Technical skills: Solid computer literacy skills required, specifically MS Excel and PowerPoint; basic understanding of consumption data and applying insights into action needed;
  • Must have a Valid Driver’s license
  • Ability to travel as necessary or required.


Preferred Qualifications:


  • MBA;
  • Limited experience in the application of marketing research information (IRI, Nielsen and Custom);
  • Customer analytics, direct selling and/or sales strategy experience.

Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and you have the "Passion to Innovate" and the "Power to Change", we encourage you to apply now.  To all recruitment agencies: Bayer does not accept unsolicited third party resumes.


Bayer is an Equal Opportunity Employer/Disabled/Veterans

Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.   
Location:United States : Illinois : Chicago    
Division:Consumer Health   
Reference Code:9175   
Contact Us
+ 1-887 229-2373
Basic Qualifications