Description
As Associate Manager, you will play an important supporting role in helping Conagra's Behavioral Sciences team influence decisions with rigorous data and consumer behavior understanding to drive results. The Consumer Insights Associate Manager will both independently own and support leadership with projects to determine our growth opportunities with regard to brand renovation, expansion, new products, shopper/channels and marketing strategy. You will do so by guiding multiple investigative demand science activities, digging deep to uncover compelling consumer demand spaces, pockets of growth, jobs to be done, winning attributes, and distinctive brand activation. You will also contribute by ensuring that relevant findings, data, and insights from the Behavioral Science team is available to all Demand Science, Brand, and R&D organizations. You will report to a Director of Behavioral Science.
You Will:
- Guide an evidence-based approach to identifying and defining business opportunities for growth.
- Analyze and interpret syndicated, industry and consumer behavior data to build a deeper understanding of consumer demand.
- Connect quantitative with qualitative, unstructured, observational knowledge to help uncover and establish consumer jobs to be done.
- Engage, communicate findings, and build relationships with Behavioral Science Managers/Directors, the broader Demand Science group, Brand and R&D teams.
- Apply a comprehensive range of investigative, evidence-based methodologies, looking for continuous improvement in techniques and cost.
- Partner with the broader Demand Science team and third-party vendors to identify or develop new vendors and approaches to observe consumer behavior.
- Ensure latest, relevant Behavioral Science team's analysis, findings, and insights are stored in our Conagra insights portal, allowing broader organizational application.
You Have:
- Bachelor's degree
- 2+ years experience producing high-quality, well-regarded data and consumer insights and analytics work in the consumer-packaged goods (CPG) industry or similar.
- Experience working with multiple consumer data and learning tools and processes.
- Experience connecting the dots from multiple data sources into applicable insights and business recommendations for brands, retailers, marketing or R&D.
- Experience explaining difficult concepts and opportunities in simple, applicable business terms.
Our Modern Workplace:
Conagra's culture of collaboration enhances our ability to meet critical business goals, deliver value to customers and consumers and provide you with the flexibility you need to achieve a better work-life balance. We carefully consider each role and how often each team member needs to collaborate in-person. At this time, this position requires you work from our Chicago office 3 days a week.
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Our Benefits:
We care about your total well-being and will support you with the following, subject to your location and role:
- Health: Medical, dental and vision insurance, company-paid life, accident and disability insurance
- Wealth: great pay, incentive opportunity, matching 401(k) and stock purchase plan
- Growth: online courses, virtual and classroom development experiences
- Balance: paid-time off, parental leave, flexible work-schedules (subject to your location and role)
Our Company:
Conagra Brands is one of North America's leading branded food companies. We have a rich heritage of making great food, and a team that's passionate about innovation and growth. Conagra offers choices for every occasion through iconic brands, such as Birds Eye®, Marie Callender's ®, Banquet®, Healthy Choice®, Slim Jim®, Reddi-wip®, and Vlasic®, and emerging brands, including Angie's® BOOMCHICKAPOP®, Duke's®, Earth Balance®, Gardein®, and Frontera®.
We pride ourselves on having the most impactful, energized and inclusive culture in the food industry. For more information, visit .
Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to sex, race, color, religion, ethnic or national origin, gender, sexual orientation, gender identity or expression, age, pregnancy, leave status, disability, veteran status, genetic information and/or any other characteristic or status protected by national, federal, state or local law.
