OverviewCollaborate with the Solutions Marketing, Product Management, Business Development, & Analytics teams to develop the strategy and roadmap for our digital advertising products & solutions
Develop product messaging that clearly articulates and differentiates our offerings in the market
Directly manage and lead a growing Product Marketing team; build team structure, recognize leadership potential and develop enhanced skill sets within the team
Lead internal training programs that describe the positioning, value proposition, capabilities, sales strategies, other best practices for our products & solutions
Support the Sales & Solutions teams with a robust sales kit including presentations, briefs, FAQs guides, and related collateral
Develop thought-leadership materials designed to accelerate customers and industry awareness and adoption of Rocket Fuel, such as case studies, whitepapers, vertical industry POVs, and other articles
Evangelize our products, solutions, & best practices to our customers via marketing events, webinars and other external communications channels.
Develop and drive the cross-functional go-to-market project plan for new products
Advocate for market needs and positioning using evidence-based reasoning (both qualitative and quantitative).
Lead competitive intelligence and analysis, including win-loss, competitive positioning, and SWOT analysis.
Skills & Attributes
Elevate your career by joining an exciting industry leading team building state-of-the-art digital media solutions. We’re looking for someone with a passion for creating innovative products & evangelizing solutions that help advertisers leverage digital media to connect with their target audiences. Working as part of a cross-functional team, you will lead our product marketing efforts and will be responsible for developing product strategy, overall go-to-market planning, competitive intelligence, and the positioning and messaging for our offerings in market. This is a great opportunity to contribute to a rapidly growing digital advertising technology company, and to expand and build expertise in multiple areas.
Key Tasks & Responsibilities
Bachelor's degree or equivalent (MBA preferred)
7+ years of experience in Product Marketing or similar role in digital media industry including at
least 3 years of direct management experience with proven success in growing and leading a
Exceptional written and verbal skills with meticulous attention to detail
Outstanding communication skills, and in particular the ability to convert complex ideas and
quantitative data into simple messages
Proven ability to participate in and influence cross-functional teams
Ability to solicit and synthesize customer and market feedback for actionable recommendations
on positioning, messaging, and product development
Experience analyzing product, customer, market dynamics and opportunities
Creative flair to bring fresh ideas into product positioning and marketing campaigns