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Apply online for the
Associate Brand Manager
position and advance your career in the
Pharmaceutical industry today.
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Associate Brand Manager : GlaxoSmithKline
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| Job Number |
55971 |
| Employee Type |
Full Time |
| Company Name |
GlaxoSmithKline |
| Location |
Pittsburgh
Pennsylvania
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| Salary (year) |
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| Experience |
2 to 5 Years |
| Start Date |
10/16/2009 |
| Industry |
Pharmaceutical |
| Job Type |
Marketing |
| Required Degree |
Bachelors Degree |
| Relocation |
Required |
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View all jobs from GlaxoSmithKline |
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| Apply online at company website |
| Description |
Basic Qualification
Bachelor's Degree or commensurate work experience.
Strong communications skills, with emphasis on oral presentations.
Demonstrated level of analytical, planning and organization skills.
Demonstrated level of creativity aligned with marketing or sales programs.
Details
Develop and manage short and medium term brand strategies under the stewardship of the Senior Brand Manager or Director.
Build Brand equity as measured by annual brand share performance, brand loyalty, professional recommendation and perceived quality.
Identify and pursue opportunities to drive professional recommendation of the brand.
Implement Future Group Stategies (where applicable) for innovation or new product introduction.
Develop strategies, tactics and lead execution of national brand programs, including consumer promotion, plus those designed to engage shoppers at retail or anywhere face-to-face consumer engagement is possible.
Demonstrate critical thinking and an understanding of the plan impact on the business and our Trade customers.
Collaborate with brand team to develop compelling consumer communication that is highly persuasive.
Assist in the development and execution of comprehensive marketing plans that align with the brand strategy, including advertising, promotion, pricing and customer marketing strategy.
Gain exposure to Media Strategy and Planning and its integration into the Brand Planning cycle. Work with outside agencies to execute the plan.
Generate new ideas and take action to advance them.
Use project management tools to process complex, multi-functional efforts. Develop timetables, manage interdependencies and drive projects to meet resource and time requirements, meeting the needs of internal customers in accomplishing objectives.
Deliver written and oral communication to advance a point-of-view, provide analysis or update the level of knowledge.
Demonstrate effective presentation skills. Present proposals/recommendations clearly and succinctly and manage discussion to obtain agreement.
Manage defined projects establishing timetables and requirements. Drive for results and demonstrate an ability to keep managers up-to-date on projects.
Focus on new marketing venues/tactics which drive brand consumption. |
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| Requirements |
Preferred Qualification
MBA with 2 years prior experience in Consumer or Medical Marketing. |
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| Contact Info |
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Apply online at company website |
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