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Apply online for the
Provider Marketer- Independent Hospital Strategy
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Pharmaceutical industry today.
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Provider Marketer- Independent Hospital Strategy : GlaxoSmithKline
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| Job Number |
72817 |
| Employee Type |
Full Time |
| Company Name |
GlaxoSmithKline |
| Location |
Research Triangle Park
North-Carolina
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| Salary (year) |
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| Experience |
2 to 5 Years |
| Start Date |
1/9/2012 |
| Industry |
Pharmaceutical |
| Job Type |
Marketing |
| Relocation |
Required |
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| What Does Your Boss Say About You? |
| Description |
Basic Qualification
•BS/BA
•Minimum of 4 years of successful experience in sales and marketing
Details
•Identify key insights, key unmet needs, future trends and opportunities for independent hospitals within the IDN/Hospital segment, including an ongoing “living” environmental analysis
•Develop insight-driven operational plans that deliver customer centered solutions with GSK products
•Interface with GPO Account Managers and PPIC to align segment strategy to contracting strategies
•Understand the complex value based purchasing arrangements that exist today, or in the future, between IDN/Hospitals and 3rd Party Payers including the government and managed care payers
•Recommend marketing mix for the IDN/Hospital segment, working with the Integrated Customer Experience Director and brand teams to prioritize brand initiatives
•Interface with Customer Engagement Account Managers to gain customer insights and provide insight into IDN segment strategy
•Direct development of informed strategies that deliver customer centered solutions with GSK products, programs and services
•Development of high level operational plan
•Partner with CBI to develop customer segmentation and customer engagement alignment
•Responsible for the Customer Segment P&L, and Brand performance within the IDN/Hospital segment
•Develop insight driven marketing strategies for GSK ‘s key therapeutic areas and brands to maximize volume growth, deliver annual strategic options and strategy recommendation
•Develop and coordinate execution of key marketing tactics for the segment with EMS.
•With CBI, establish the customer insight budget and data buy plan for the segment
•Identify and recommend initiatives to improve the value proposition of GSK brands (health outcomes initiatives, section 114 claims, new formulations, dosing, packaging of value to institutions)
•Manage the IDN/Hospital segment marketing budget
•Share best practices across brand teams, field account teams and PPIC |
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| Requirements |
Preferred Qualification
•MBA
•Knowledge of organized physician groups, such as IPAs, PHOs and ACOs.
•A deep knowledge of all aspects of marketing and customer segmentation
•Experience selling and/or marketing to IDN/Hospital customers
•An established knowledge base in development of customer segment brand and therapeutic value propositions.
•Demonstrated business acumen and analytical skills
•Knowledge of customer insight discovery particularly with customer segmentation and the ability to identify and create meaningful and useful brand insights
•An established knowledge and demonstrated ability to exert influence in the development of and execution of overall objectives and long range goals of the organization.
•Demonstrated expertise in uncovering customer/market insights and the proven ability to develop strategies/plans to deliver products and services of value
•Demonstrated ability to collaborate effectively in a complex, matrixed commercial environment in partnership with other internal commercial divisions and with external stakeholders
•Ability to handle multiple projects and meet strict deadlines
•Experience in utilizing external networks with industry decision makers
•Demonstrated understanding of the marketing insight, market strategy, brand planning processes
•Demonstrated verbal, written and presentation skills
•Proven interpersonal and influencing skills
•Demonstrated ability to think strategically and creatively |
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