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Product Manager/Sr. Product Manager-VESIcare
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Pharmaceutical industry today.
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Product Manager/Sr. Product Manager-VESIcare : GlaxoSmithKline
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| Job Number |
60078 |
| Employee Type |
Full Time |
| Company Name |
GlaxoSmithKline |
| Location |
Research Triangle Park
North-Carolina
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| Salary (year) |
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| Experience |
2 to 5 Years |
| Start Date |
5/24/2010 |
| Industry |
Pharmaceutical |
| Job Type |
Marketing |
| Relocation |
Not Required |
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| Description |
Basic Qualification
•BS/BA and 4 years marketing or commercial support-related experience in pharmaceutical market
Details
• Develop project objectives and critical milestones; identify budget and timeline issues; track and complete project steps; ensure metric plan is identified for each project
• Understand, identify and articulate customer insights identify customer needs; develop promotional materials (representative-delivered and non-personal) aligned to established strategy
• Understand agency operational framework, processes, and budgets; collaborate with agency to write creative briefs; adhere to GSK approval processes for creative development. Function as a team member with external agencies on the development of brand building activities; understand and utilize creative briefs to provide direction on project objective, project plan, evaluation of competitors, target customer profiling, brand positioning and communication
• Liaise with co-promotion partner to effectively execute speaker-driven initiatives
• Identify and build effective relationships with partner/stakeholders. Develop strong collaborative relationships with urology selling teams. Develop field communications to deliver to overall field communication plan
• Manage to agreed annual budget for all relevant budget items. Keep finance and manager informed of any issues or necessary changes. Participate in monthly budget meetings
• Actively participate and input into the business planning process for the brand
• Effectively manage brand inventory including trade supply, samples, vouchers and promotional materials such that these brand expense lines are tightly managed while ensuring continued availability
• Identify sales training needs and liaise with training department and sales leadership to develop programs and pull-through |
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| Requirements |
Preferred Qualification
• Demonstrated problem solving skills
• Excellent oral and written presentation skills
• Demonstrated project management experience
• Exceptional interpersonal and influencing skills
• Demonstrated business analysis or market research skills
• MBA
• Previous marketing experience
• Experience with GSK’s copy approval process and/or developing promotional materials
• Previous alliance management or co-promotion/co-marketing experience
• Previous experience in payer marketing, account management, or other payer-interfacing functions
• Previous commercial analysis or business analytics experience |
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| Contact Info |
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Apply online at company website |
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